• Increased e-commerce startup’s profit margin by ~45% by creating a new pricing strategy and establishing efficient operating systems.

• Increased scalability of a startup’s B2B2C technology and go-to-market strategy, re-allocating a $2.1 million investment and saving 2-3 years of runway.

• Led content strategy at a $500M media company to product and monetize content through sponsorships, ad revenue, affiliates, and other digital distributions

• Grew digital media company from 60M to 200+M subscribers, $1B to $10B in investment, and a footprint that expanded from 50 to 190 countries

• Created new product vision and strategy, aligning highly disparate cross-functional team on a 2-year product roadmap

• Setup product-led growth and increased freemium conversion from 1% to 6% increasing MRR by 11%

• Increased conversions from 3% to 13% in $25M ARR SaaS business

• Grew marketing ad design team from 2 to 17

• Awarded “Most Creative Campaign” for TV commercia

• Expanded product strategy for semiconductor client, resulting in $500 million in new processor sales over 2 years

• Created post-merger sales strategy for an ed tech company moving into a new market space, resulting in 1,000 new enterprise customers in year 1

• Positioned wearable medical/consumer device manufacturer for a $100 million strategic acquisition of its core product and IP portfolio

• Oversaw 20 to 40 UI/UX multi-device tests per year while leading product and content innovation at a global media company, which grew from 10M to 220M subscribers in her tenure

• Improved machine-learned personalization and achieved a +100 bps increase in recurring revenue by increasing customer input by 5X

• Led the 0-1 launch of consumer messaging channels, growing revenue +100 bps

• Managed development and delivery of a successful MVP for for a consumer health platform, securing $10+M in investment

• Created digital health platform for managing chronic conditions, delivering 80% engagement and baseline health improvements in 62% of patients over 3 years

• Lead experimentation & build of growth features for online giant's web/mobile store, achieved 12% increase in sales

• Pioneered a new vendor payments strategy that increased worldwide vendor sourcing footprint by10x, and revenue by 3%

• Launched a new revenue model and publisher experience for 3 new marketplaces, achieving 2x global reach for online giant

• Conceived and delivered a digital health product, that improves patient engagement by 4x, reduces costs by 80%, and increases corporate revenue ~20%

• Masterminded a patient CRM system and clinical program, tripling repeat patient visits, delivering NPS>90, and creating a $1M/year pilot revenue stream

• Developed a 1,000+ contact B2B2B CRM pipeline for a pre-seed SaaS solution within 18 months

• Increased targeted consumer opt-in rate from <8% to 91% via online video stories

• Validated go-to-market strategy of science-based B2C solution, capturing interest from 81% of a surveyed target segment with 92% of the segment willing to pay higher price

• Conceived and elivered cutting-edge big data products for real-time insights and anomaly detection, amplifying existing product adoption by 40x-40,000x

• Pioneered a patented predictive ML/AI data model, multichannel messaging & workflow product that improves patient engagement by 4x & reduces costs by 80%

• Expanded digital health product team 3X within 12-months, growing revenue by 2X within 30-months and reducing churn to single digits

• Grew revenue of digital health product by 300% YoY

• Increased recurring revenue of a health product by 7X within 2-years

• Led cross-functional team in overhauling underlying data architecture of a digital media service, enabling >100 new media IP franchise launches/year

• Reduced IT department’s administrative OPEX by 60% through task automation

• Designed digital health solution with cost savings potential of 42% to 60% per patient per year

• Achieved long-term patient retention (81% vs. 3% industry average) and high user satisfaction (94%)

• Outperformed comparable solutions with a 231% higher attendance rate and 7X higher engagement frequency

• Improved biometric outcomes, reducing HbA1c by 7.9% and cholesterol by 10.6%, on average.

Led re-platforming of advertiser recommendations system for a $55 billion/year advertising platform

Improved various KPIs, including advertiser ROI, satisfaction and retention

Reduced cost-per-click pricing after a +45% year-over-year increase, increasing market competitiveness

Led 2020 COVID vaccine e-scheduling efforts at a $23 billion/year health company

Enabled millions of vaccinations and improved completion rates and satisfaction with multilingual support and streamlined scheduling workflows.

Increased pharmacy revenues by ~15%

Improved user behavior metrics, like conversion rates and customer retention.

Enhanced e-shopping experience by refining merchandising, personalization, usability, and various online check-out features.

Achieved >10% increase in customer satisfaction, boosted repeat purchases, and solidified dominance in grocery e-commerce market.

At a $35 billion in revenue/year company:

Achieved 30-70% technology operating cost reduction via cloud-first strategy, cloud modernization, optimization

Reduced cybersecurity incidents by 70%

Achieved 90% test automation coverage

Achieved an NPS of 60+ (10+ points higher than competitors) using data analytics

Reduced customer churn rate by 15% compared to the previous year

Increased number of active users, quarter over quarter, by 25%

Responsible for iOS and Android mobile performance, conversion rates and revenue at a $17 billion e-commerce company

Increased month-over-month (MoM) and annual revenue as well as competitiveness

Revamped product architecture, after identifying code inefficiencies impeding performance

Leveraged engineering expertise to lead iterative and collaborative technical enhancements

Reduced product load times by over 40%

Increased user retention rates by 30%

Created an internal network of innovation champions at a 30,000 employee company

Network continues to thrive after 10+ years and countless innovations launched

Enabled a $4.6 billion enterprise serving over 100 million end users across 70 countries to embrace digital solutions

Led cross-functional adoption of a new A/B testing tool, utilizing it to improve conversion funnel, product optimizations and website algorithms

Iteratively increased engagement by 10% and increased the number of users ‘adding to cart’ by 42%

Generated $500 million in revenue, highest of any of the company’s e-commerce websites.