Increased e-commerce startup’s profit margin by ~45% by creating a new pricing strategy and establishing efficient operating systems.

Increased scalability of a startup’s B2B2C technology and go-to-market strategy, re-allocating a $2.1 million investment and saving 2-3 years of runway.

Created new product vision and strategy, aligning highly disparate cross-functional team on a 2-year product roadmap

Setup product-led growth and increased freemium conversion from 1% to 6% increasing MRR by 11%

Increased conversions from 3% to 13% in $25M ARR SaaS business

Grew marketing ad design team from 2 to 17

Awarded “Most Creative Campaign” for TV commercia

Led content strategy at a $500M media company to product and monetize content through sponsorships, ad revenue, affiliates, and other digital distributions

Grew digital media company from 60M to 200+M subscribers, $1B to $10B in investment, and a footprint that expanded from 50 to 190 countries

Expanded product strategy for semiconductor client, resulting in $500 million in new processor sales over 2 years

Created post-merger sales strategy for an ed tech company moving into a new market space, resulting in 1,000 new enterprise customers in year 1

Positioned wearable medical/consumer device manufacturer for a $100 million strategic acquisition of its core product and IP portfolio

Oversaw 20 to 40 UI/UX multi-device tests per year while leading product and content innovation at a global media company, which grew from 10M to 220M subscribers in her tenure

Improved machine-learned personalization and achieved a +100 bps increase in recurring revenue by increasing customer input by 5X

Led the 0-1 launch of consumer messaging channels, growing revenue +100 bps

Managed development and delivery of a successful MVP for for a consumer health platform, securing $10+M in investment

Created digital health platform for managing chronic conditions, delivering 80% engagement and baseline health improvements in 62% of patients over 3 years

Lead experimentation & build of growth features for online giant's web/mobile store, achieved 12% increase in sales

Pioneered a new vendor payments strategy that increased worldwide vendor sourcing footprint by10x, and revenue by 3%

Launched a new revenue model and publisher experience for 3 new marketplaces, achieving 2x global reach for online giant

Conceived and delivered a digital health product, that improves patient engagement by 4x, reduces costs by 80%, and increases corporate revenue ~20%

Masterminded a patient CRM system and clinical program, tripling repeat patient visits, delivering NPS>90, and creating a $1M/year pilot revenue stream

Developed a 1,000+ contact B2B2B CRM pipeline for a pre-seed SaaS solution within 18 months

Increased targeted consumer opt-in rate from <8% to 91% via online video stories

Validated go-to-market strategy of science-based B2C solution, capturing interest from 81% of a surveyed target segment with 92% of the segment willing to pay higher price

Conceived and elivered cutting-edge big data products for real-time insights and anomaly detection, amplifying existing product adoption by 40x-40,000x

Pioneered a patented predictive ML/AI data model, multichannel messaging & workflow product that improves patient engagement by 4x & reduces costs by 80%

Expanded digital health product team 3X within 12-months, growing revenue by 2X within 30-months and reducing churn to single digits

Grew revenue of digital health product by 300% YoY

Increased recurring revenue of a health product by 7X within 2-years

Led cross-functional team in overhauling underlying data architecture of a digital media service, enabling >100 new media IP franchise launches/year

Reduced IT department’s administrative OPEX by 60% through task automation

Designed digital health solution with cost savings potential of 42% to 60% per patient per year

Achieved long-term patient retention (81% vs. 3% industry average) and high user satisfaction (94%)

Outperformed comparable solutions with a 231% higher attendance rate and 7X higher engagement frequency

Improved biometric outcomes, reducing HbA1c by 7.9% and cholesterol by 10.6%, on average.