Increased conversions from 3% to 13% in $25 million ARR SaaS business

Grew marketing and ad design team from 2 to 17

Awarded ‘Most Creative Campaign’ for TV commercial

Incubated internal digital health start-ups, iterating cross-functionally to maximize value and optimize results

Launched new product with 2 enterprise clients within 12 months and expanded to 40 hospitals within 24 months

Drove M&A due diligence and merger integration at an acquired digital health company

Created new product vision and strategy, aligning highly disparate cross-functional team on a 2-year product roadmap

Setup product-led growth and increased freemium conversions from 1% to 6%, increasing MRR by 11%

Oversaw 20 to 40 UI/UX multi-device tests per year (e.g., A/B, multivariate, etc.) while leading product and content innovation at a global media company, which grew from 10M to over 220M subscribers during her tenure

Improved machine-learned personalization and achieved a +100 bps increase in recurring revenue by increasing consumer input by 5X.

Led the 0-1 launch of consumer messaging channels, growing revenue +100 bps.

Created robust A/B testing strategy focused on delivering win-win value, drove +12.5% in portfolio value QoQ

Led Voice of Customer product and ops partnership rollout to influence roadmap planning and increased NPS with customers

Expanded digital health product team by 3x within 12 months, growing revenue by 2X within 30 months and reducing churn to single digits

Grew revenue of a digital health product by 300% YoY

Increased recurring revenue of a health product by 7X within two years

Led a cross-functional team in overhauling the underlying data architecture of a digital media service enabling >100 new media IP franchise launches / year

Achieved 2X innovation throughput by retiring browser-based tech debt for major consumer app

Reduced IT department’s administrative OPEX by 60% through task automation

Increased conversion rates by 2.5X and grew incremental revenue per year to $110M by automating, scaling and redesigning content.

Reactivated 400,000 canceled subscribers within 6 months via experimentation and optimization of targeted marketing campaigns while maintaining opt-out levels at under 1%

Led content strategy at a $500 million media company to produce and monetize content through sponsorships, ad revenue, affiliates, and other digital distributions.

Grew digital media company from 60 million to over 200 million subscribers, $1 billion to $10 billion in investment and a footprint of 50 to 190 countries