Advisory and Consulting Services Offered By
Mary Beth Snodgrass
New Client Engagements
Product Discovery and Strategy
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A seasoned consultant and entrepreneur, I conduct robust market and competitor research to help startups and innovators:
Validate findings and assumptions
Identify customers and early adopters
Attract investors
Uncover blindspots and opportunities
Refresh and reset positioning, based on market feedback
I meet you where you are in your process, whether you’re at ground-zero or have 90% of the research completed.
Depending on the findings, I may recommend conducting one or two assessments or workshops with your team.
Market, competitor and user research is continuous. To remain relevant and competitive, companies must update and readjust findings periodically.
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From target markets, customers and end users, to channel distribution decisions, startups and innovators all need outside-in advice and feedback.
An easy way to find out if I could add value to you as a consultant, is to engage on GTM value proposition, differentiation and messaging.
If your GTM messaging is missing the mark with prospective users, customers, partners or investors, I can quickly give you feedback and help you update messaging to:
Differentiate from competitors
Create a highly resonant value proposition
Attract customers, partners and investors
Refine your go-to-market (GTM) and marketing strategies
Engagements are typically ad hoc hourly sessions.
Depending on the industry, domain and market competitiveness, we can also set up a PAC Spark Session to incorporate more perspectives.
Product Strategy and Delivery
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Well-crafted policies, terms and contracts not only protect IP but also enhance your competitive advantage, enable efficient operationalization and de-risk customer on-boarding and engagement.
Creating policies and driving compliance with a product-centric and business-minded approach can lower legal and operational costs.
I work with innovators and startups in highly regulated industries to ‘innovate within bounds,’ delivering fit-for-purpose:
Compliance gap assessments,
Updates to product policies, terms and contracts, and
Policy-enabling processes and systems.
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To innovate, behavior change is essential. It is a broad term, encompassing countless micro-behaviors within diverse systems, workflows, environments and routines.
Behavior change includes, among other things:
Nudges
Forming habits
Social incentives
Financial incentives
Based on my experience in digital health, incentivizing, nudging and supporting patients to change micro-behaviors with evidence-based design and programming, I can share insights and considerations to change user or customer behavior.
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The ultimate purpose of product is to solve problems.
For B2B or B2B2C solutions, often this requires integrating with new services or understanding existing services and workflows.
I can evaluate and share feedback on integrated tech solutions to help enterprise innovators and startups avoid pitfalls and de-risk customer segmentation, product strategy and go-to-market channels.
Thought Leadership
Future of Responsible AI: Drawing Lessons from CSR
Road to CPO Summit: Product and Venture Capital