Community-driven product growth: a sharing-economy success story
PAC’s Exited Entrepreneur in Residence (EEIR), Shama Pagarkar founded, built, grew and sold her B2C sharing-economy startup, JoyRun Inc., to Walmart. PAC EEIRs share their insights and lessons learned during monthly On the Record (OTR) / Off the Record (OTR) conversations. During the first half hour of this OTR/OTR EEIR conversation, moderated by PAC leader Mary Beth Snodgrass, Shama covers:
How her sharing economy solution competed with incumbents
How launching in communities fueled product growth and virality
User behavior differences in ‘closed loop’ vs. ‘open loop’ communities
How robust incentives and rethinking unit economics can differentiate a product and retain users
How expanding into adjacent markets can diversify customer base and manage growth risks
What are On the Record (OTR) / Off the Record (OTR) conversations?
The first half hour of each OTR/OTR is recorded, and clips of the recording are shared online ("On the Record"). The second part is an unrecorded, private Q&A with invited attendees (Off the Record").
Interested in joining our next OTR/OTR with EEIRs? Email us to request an invite.
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