Balancing product pricing and growth tensions

EntrepreneurshipStartups
Written By Product Advisory Collective

PAC’s Exited Entrepreneurs in Residence (EEIRs), Shama Pagarkar and Sharon Gillenwater, founded, built, grew and sold their B2C and B2B tech startups to Walmart and Euromoney plc., respectively. PAC’s EEIRs share their insights and lessons learned during monthly On the Record (OTR) / Off the Record (OTR) conversations. In this OTR/OTR EEIR episode, they cover:

  • Product pricing experimentation challenges for early stage startups

  • How B2B pricing changes can impact customer relationships

  • Balancing the tension between user acquisition and revenue for B2C startups

  • Navigating startup "growth at all costs" risks

What are On the Record (OTR) / Off the Record (OTR) virtual conversations?

The first half hour of each OTR/OTR is recorded, and clips of the recording are shared online ("On the Record"). The second part is an unrecorded, private Q&A with invited attendees (Off the Record").

Interested in an invitation to our next OTR/OTR with EEIRs? Email us

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Product Advisory Collective
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